Monday.com In-Depth Review: Why It's the 'LEGO' of Project Management

1. More Than Just a "To-Do List"

If your impression of project management software is "gray spreadsheets" and "boring checkboxes," monday.com will surprise you.
It calls itself a Work OS. Why?
Because it is not just for assigning tasks; it is a set of visual Lego blocks. You can use it to build any workflow you want:

• Marketing teams use it for Content Calendars.
• Sales teams use it for Client CRM.
• HR teams use it for Applicant Tracking.
• Dev teams use it for Sprint Planning.

2. Core Features Breakdown

1. Board & Columns
This is the soul of Monday. Unlike Excel, Monday's "Columns" have 30+ types:

• Status: Colorful tags (Done, Stuck, Working on it).
• People: Assign owners directly.
• Timeline: Visual bars showing duration.
• Formula: Calculate numbers just like Excel.

2. Automations
This turns Monday into a "Fully Automated Factory." No coding required, just natural language:

• Rule 1: "When [Status] changes to [Done], [Send Email] to [Manager]."
• Rule 2: "When [Date] arrives, [Notify] [Owner]."
  This saves teams countless hours of meaningless communication.

3. Multiple Views
Visualize the same Board data instantly in different ways:

• Gantt: Great for project timelines.
• Kanban: Perfect for Agile workflows.
• Calendar: For publishing schedules.
• Dashboard: Aggregate data from multiple boards into one chart for executives.

4. Monday AI
Monday has integrated AI capabilities:

• AI Task Generation: Type "Make a launch plan for a new app," and AI generates specific task lists.
• AI Summarize: Click on a card with 100+ comments, and AI summarizes the conclusion and next steps.

3. Real Use Case: Building a Lightweight CRM

Many SMEs can't afford Salesforce. Monday can replace it.

1. Create a Board named "Sales Leads."
2. Set columns: Client Name, Contact, Status (New/Negotiating/Won), Value.
3. Set Automation: "When [Status] changes to [Won], add [Value] to the [Monthly Revenue] Dashboard."
4. Result: A visual sales funnel, from which you can even email clients directly.

4. Pros and Cons

Feature	Pros	Cons	Advice
UI/UX	Excellent, colorful, fun to use	Too many elements can cause "visual fatigue"	Use "Hide Columns" to keep it clean
Flexibility	Build anything you want	Can be unstructured without rules	Establish team conventions early
Automation	Logical, integrates with Slack/Gmail	Monthly action limits exist	Check the limits of your plan
Pricing	Free plan good for individuals	Pro plan is pricey for small teams	Standard plan is the sweet spot

5. Conclusion

monday.com is the tool that feels least like a tool.
It turns boring project management into a game-like experience. If your team is tired of rigid spreadsheets or needs a versatile platform that manages both tasks and business processes, monday.com is the winner.
Especially for creative, marketing, and cross-functional teams, the efficiency boost from its visualization and automation is exponential.