1. The LinkedIn of the Design World
If Dribbble is the "Instagram" for designers, Behance is the "Resume."
Backed by Adobe, Behance is the most professional and authoritative platform for showcasing creative work globally.
For recruiters, Dribbble only shows "can you make pretty pictures," while Behance shows "can you solve problems." It displays not just the result, but the thought process.
2. Core Features Breakdown
1. Projects (Case Studies)
This is the heart of Behance. You don't just upload a JPG.
- You tell a story: from initial sketches, user research data, and wireframes, to the final high-fidelity UI and motion graphics.
- Rich Media: Embed videos, Figma prototypes, 3D models, and more.
2. Adobe Ecosystem Integration
- One-Click Share: Push your work directly to Behance from Photoshop, Illustrator, or Lightroom.
- Livestreams: Watch masters create in real-time using Adobe software. It is the best way to learn new techniques.
3. AI & Content Credentials
In the AI era, Behance leads in ethics.
- Adobe's Content Credentials (CR) technology records a "digital nutrition label" in the image metadata.
- When you see an AI-generated image on Behance, if it was made with Firefly, the system automatically tags it. This protects creator copyright and ensures transparency.
4. Jobs
The Behance job board is active and high-quality.
- Top companies (Apple, Nike, Google) recruit directly here.
- Your portfolio is your key. High-quality Projects get "Featured" by curators, leading to exponential exposure.
3. Behance vs. Dribbble vs. ArtStation
| Feature | Behance | Dribbble | ArtStation |
|---|---|---|---|
| Format | Long Case Study | Single Shot/Video | 3D/Concept Art |
| Focus | Process, Logic, Completeness | Visuals, Inspiration, Flexing | Modeling, Game Art, CG |
| Audience | General Designers, Recruiters | UI/UX Designers | Game/Film Industry |
| Cost | Free | Free basic, Paid features | Free, Paid shop features |
4. Pros and Cons
| Feature | Pros | Cons | Advice |
|---|---|---|---|
| Professionalism | Very High, ideal for big projects | Making a Project takes ages | Quality > Quantity |
| Traffic | Huge global reach | Hard for newbies to stand out | Engage and comment to get noticed |
| Cost | Completely Free | Mobile app isn't great for editing | Use Desktop to publish |
| Hiring | Linked to LinkedIn, high trust | Spam DMs exist | Be careful with money transactions |
5. Conclusion
Behance is mandatory ground for anyone aspiring to be a professional designer.
It doesn't demand daily posts, but it demands depth.
Here, a pretty UI screen isn't enough. You need to tell the world: How did you identify the problem, analyze it, and solve it? That is the core value of a designer, and the purpose of Behance.
Behance 是免费的吗？
是的，Behance 对所有用户完全免费。你可以免费上传无限量的作品、创建作品集网站、浏览和评论。只有部分高级功能（如 Adobe Portfolio 的某些自定义域名功能）可能需要 Adobe Creative Cloud 订阅，但 Behance 核心社区功能不收费。
Behance 和 Dribbble 有什么区别？
Dribbble 侧重于“视觉冲击”和“结果展示”，通常只有一张图（Shot），适合 UI 动效和图标设计。Behance 侧重于“过程记录”和“完整案例（Case Study）”，允许你长篇大论地展示项目背景、草图、设计思路和最终落地效果，更适合求职和展示综合能力。
我可以上传 AI 生成的作品吗？
可以。Adobe 鼓励在 Behance 上展示使用 Adobe Firefly 等工具创作的作品。Behance 支持“内容凭证（Content Credentials）”，这是一种开源标准，可以自动标记图片的创作来源（是否使用了 AI、使用了什么工具），以保证透明度和版权归属。