1. The Secret to a Viral Article
Chen, a tech blogger, wanted to write about "The Night Economy and Street Stalls." He had the opinion, but no numbers. "How many Gen Zs actually go to night markets? Which cities have the best nightlife?" Without data, his article felt empty.
He opened iimedia.cn (iiMedia Research) and searched "Night Economy." In seconds, he found the "China Night Economy Industry Report," filled with beautiful pie charts showing "Gen Z Consumption Habits" and "Top 10 Night Economy Cities." He screenshotted two charts, inserted them into his post, and his article hit 100k+ views that night.
2. Core Advantage: Speed is Everything
Compared to traditional consultants like McKinsey, iiMedia is a "Digital Native."
1. Trend Tracking When the Metaverse boomed, they released a Metaverse Report immediately. When Pre-cooked Meals trended, they dropped consumer insights the next week. iiMedia moves fast, making it the best data source for PR professionals and Journalists who need to ride the latest wave.
2. Focus on "New Economy" They don't focus on steel or cement. They obsess over Live Streaming E-commerce, Short Video, New Retail, and the Silver Economy. If it's trending online, iiMedia covers it.
3. Visualization iiMedia is famous for its Infographics. Their data is presented in ready-to-use charts, perfect for copy-pasting into PPTs or social media posts.
3. How to Use It for Free?
1. Report Center (The Gold Mine)
- Path: Home -> [Reports].
- Tip: After registering, you get daily free access points. For most users, reading the "Lite Version" online (often 50+ pages) is sufficient. You don't always need to download the full PDF to get the key insights.
2. iiMedia Ranking (The Leaderboard)
- Path: [Ranking] on the nav bar.
- Scenario: Want to know "Who is the #1 domestic baby formula brand?" or "Most popular hot pot chains?" These big-data-driven rankings are perfect for competitor analysis.
3. Public Sentiment (Yuqing)
- Path: [Sentiment].
- Scenario: PR managers use this to monitor positive/negative sentiment trends for their brand across the Chinese internet.
4. Pros and Cons
| Feature | Pros | Cons | Advice |
|---|---|---|---|
| Speed | Very Fast, follows trends closely | Depth can be lighter than traditional firms | Use for trends, not deep theory |
| Usability | Beautiful charts, direct conclusions | Website has some pop-up ads | Register for a cleaner view |
| Cost | Lite reports are free to read | Full downloads require payment | Screenshotting is usually enough |
| Authority | Highly cited by mainstream media | Focuses mostly on B2C/Consumer | Best for consumer industry research |
5. Conclusion
iiMedia Research is the "Fast Food of Data" for the new economy. It might not be a Michelin-star slow-cooked meal, but it serves fast, varied, and popular dishes. For modern professionals who need to produce content quickly or understand a new industry overnight, it is one of the most cost-effective tools available.